Why Even Bother With Employee Engagement?

Should organizations care about engagement? According to Gallup, "organizations that are the best in engaging their employees achieve earnings-per-share growth that is more than four times that of their competitors." Even though employee engagement is directly tied to company profitability, most managers don’t understand what it is exactly. Companies end up spending time, effort, and money doing the wrong things for little return. While these wrong things may be fun and cool, they do nothing to advance the business. 

In this workshop, we’ll explore what employee engagement really is and how to measure it. We’ll consider the most effective engagement-related policies, practices, and processes. We’ll discuss the four major factors that impact true employee engagement. We’ll discuss why engagement is imperative, especially when times are tough: rather than pursuing superficial activities that cost a lot, managers who implement effective engagement practices add to your company’s bottom line.

Courses in the Great Leaders | Great Bosses series are comprised of a 2-hour workshop plus six pre-workshop emails with curated content (articles, videos, podcasts, etc.) specific to the topic for independent, asynchronous, self-paced study.