When you have a reputation as a great place to work, people want to work for you. When you back up that reputation through action and behavior, people will stay working for you. When your employees feel respected by their bosses and valued by the company, they become truly engaged in their work. Their productivity goes up. Way up. Innovation, too. When this happens, your employees are driving your business forward rather than weighing your company down. Being a great place to work means your employees are your competitive advantage.